Early bird pricing: $49 AUD until April 7. Then $79.
Live Workshop

How to Price Your Photography for the Income You Actually Want

In 90 minutes, you'll reverse-engineer your pricing from your income goal and walk away with your own session fee, print credit structure, and product menu. Not theory. Your actual numbers.

Tuesday 15 April 2026
90 minutes live on Zoom
Replay included
$49 AUD early bird — $79 after April 7
Save My Spot Limited spots. You'll get the replay even if you can't make it live.
Sound familiar?

You're talented. But the pricing isn't working.

Inside the workshop

What you'll walk away with

01

The Reverse-Engineered Pricing Formula

Start with what you want to earn. Work backwards to your session fee + print credit structure. No more guessing.

02

Why Charging More Gets You More Clients

The counterintuitive truth: if nobody's booking at $300, the fix isn't lowering your price. I'll show you why.

03

Your Three-Category Product Menu

Digitals, prints, and artwork structured so clients naturally choose the option you want them to. Simple. No overwhelm.

04

How to Present Your Pricing With Confidence

Once your numbers are built, you need to communicate them clearly. I'll show you how to present your pricing so clients see value, not just a number.

You'll leave with

Your pricing. Built in the workshop. Ready to use.

Your pricing guide

Session fee + print credit structure based on your income goals

Product menu template

Three categories your clients can actually understand and choose from

Your income-to-sessions maths

Exactly how many sessions at what price to hit your income goal

Is this for you?

This workshop is for photographers who...

This is for you if:

  • You're currently offering digitals-only and want to add artwork
  • You've been in business but your pricing was a guess
  • You're tired of the feast-or-famine cycle
  • You want to charge more but don't know how to justify it
  • You're open to doing consultations and in-person sales

This probably isn't for you if:

  • You're happy with your current pricing and booking rate
  • You're not willing to consider selling prints or artwork
  • You're looking for a quick fix without doing any work
  • You don't want to run a consultation-based process
"

I struggled with wanting to do digital products only and wanting to go down on my pricing. My top digital package was no more than $1,500. After working with Ina on my pricing structure, I just had a $9,000 sale. I still couldn't believe it.

Yunet Solorzano
Olive and Fable Pet Photography, Kirkland WA
"

I made $750 in sales and got bookings before the workshop was even finished. Having a clear system changed everything.

Suzanne
Pet Photographer

The exact pricing framework Yunet and I worked through together in my 1-on-1 coaching is what I'm teaching inside How to Price Your Photography for the Income You Actually Want.

Your host

Hi, I'm Ina.

I'm a pet photographer in Canberra, Australia. I built a $295K photography business doing 140 sessions in one year while still working a full-time government job. My average client sale is $2,500+.

I don't sell cheap digitals. I sell a full-service experience with printed artwork, and I teach other pet photographers how to do the same. This workshop is the exact pricing structure I use in my own business.

$295K Business built
$2,500+ Average sale
140 Sessions in one year
Questions

Frequently asked

What if I can't make it live?
You'll get the full replay within 24 hours. But I'd love to see you there live so you can ask questions and get real-time feedback on your pricing.
I'm just starting out. Is this too advanced?
This is perfect for you. Better to get your pricing right from the start than to spend years undercharging and trying to fix it later. I wish I'd had this when I started.
I'm not a pet photographer. Will this still help?
Yes. This workshop is designed for any portrait or session-based photographer who wants to sell artwork and prints. The pricing model works whether you photograph pets, families, newborns, or personal branding. My examples come from pet photography, but the structure applies across the board.
What's the difference between this and the Consistent Bookings Workshop?
The Consistent Bookings Workshop is a 3-session deep dive into your full marketing system (attract, nurture, convert). This workshop focuses specifically on pricing and your product menu. Think of it as the foundation. You need the right offer before you market it.
Does this cover consultations and how to sell?
This workshop is focused on building your pricing structure and product menu. The consultation and sales process is a separate workshop coming soon. Get your pricing right first, then we'll work on how to present and sell it.
Is there a refund policy?
Because you receive the replay regardless, there are no refunds. But if you attend live and genuinely don't find it valuable, reach out and we'll have a chat.
Ready?

Stop guessing. Start pricing with clarity.

Join me on April 15 and walk away with a pricing structure that reflects the value of your work. Not a number you picked because it felt safe.

$49 AUD early bird — $79 after April 7
Save My Spot Replay included. Limited spots.